1 Killed in Car Accident on Hwy. 35 in Village of Luck, WI
Village of Luck, WI — July 6, 2025, One person was killed following a car accident that occurred at around 1:16 P.M. on Highway 35.

According to reports, a Toyota pickup was traveling north on Highway 35 and was slowing to turn onto 240th Avenue when it was struck from behind by a Chevy pickup, pushing it into traffic where it was struck by a Dodge Ram.
When first responders arrived at the scene they found the driver critically injured and he succumbed to his injuries. His identity has not been released and no other injuries were reported. The accident remains under investigation.
Commentary
When a vehicle is hit from behind and pushed into oncoming traffic, it’s a reminder that even a brief lapse in attention can set off a chain reaction with permanent consequences. Understanding how and why this crash happened will depend on how far investigators are willing to go.
1. Did the authorities thoroughly investigate the crash?
Rear-end collisions followed by secondary impacts require more than just measuring skid marks. Did investigators reconstruct the timing between the first and second impacts? Did they determine whether the driver of the Chevy had a clear view and sufficient distance to react? This kind of multi-vehicle crash can’t be fully understood without laser-mapping the scene and analyzing the movement of each vehicle. Anything less risks missing the full picture of what caused the fatal outcome.
2. Has anyone looked into the possibility that a vehicle defect caused the crash?
If the Chevy driver claims they tried to stop but couldn’t, it raises the question of brake failure or delayed response from the vehicle’s systems. Mechanical failures—particularly in braking, sensors, or throttle control—can lead to rear-end collisions, especially if the vehicle’s systems didn’t respond as expected. The Dodge Ram’s role in the secondary impact should also be reviewed. Mechanical inspections of all involved vehicles are necessary to rule out any underlying issues.
3. Has all the electronic data relating to the crash been collected?
Each of the vehicles involved likely recorded key pre-crash data: speeds, braking force, throttle input, and steering angle. That information is essential to understanding whether drivers responded properly—or if something prevented them from reacting in time. Phone records and GPS data might also clarify whether distraction or inattentiveness played a role. If these data sources weren’t secured right away, critical evidence could be lost.
In layered collisions like this, the surface explanation—someone didn’t stop in time—may not tell the whole story. A full investigation demands a deeper look into timing, behavior, and equipment to ensure that every contributing factor is identified.
Takeaways:
- Multi-vehicle crashes require detailed reconstructions to determine each vehicle’s role.
- Possible brake or sensor failures should be reviewed through mechanical inspections.
- Pre-crash vehicle and phone data can reveal whether drivers reacted—or couldn't.
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