Potter County, TX — September 3, 2025, Aaron Roland was killed in a motorcycle accident at about 12:15 p.m. on U.S. Highway 87 near Gluck.

A preliminary accident report indicates that a 2020 Kawasaki EX650 motorcycle and a 2022 Ram 1500 Classic while heading north near East Amarillo Creek.

Motorcyclist Aaron Roland, 44, died from injuries suffered in the crash, according to the report.

The Ram driver was not injured, the report states.

Authorities have not released any additional information about the Potter County crash at this time.

Commentary by Attorney Michael Grossman

When someone dies in a traffic collision, especially in the middle of an otherwise routine day, people naturally want to understand how it happened and whether it could have been avoided. Motorcycle crashes often raise difficult questions, not just about what happened in the moment, but about what was missed before and after the impact.

Did the authorities thoroughly investigate the crash? Given that this crash involved a motorcycle and a pickup truck, it’s especially important that the investigation went beyond just documenting the final positions of the vehicles. Reconstructing the sequence of events requires careful analysis; things like measuring skid marks, mapping the scene with precision tools and interviewing witnesses promptly. Unfortunately, many traffic investigations stop short of this level of detail. Without a full reconstruction, it’s hard to know if either driver had time to react or if something happened too fast to avoid. And while some officers are trained in advanced crash analysis, many departments simply don’t have the resources to dig that deep.

Has anyone looked into the possibility that a vehicle defect caused the crash? When a motorcycle and a larger vehicle collide, it's easy to focus only on driver behavior. But mechanical issues, especially in high-performance motorcycles, can play a quiet but devastating role. Brake failure, throttle problems or steering issues might not leave obvious signs at the scene, but a post-crash inspection could uncover them. The same goes for the truck involved. A stuck accelerator or delayed braking system response could easily alter what the drivers experienced. These inspections don't happen automatically; someone has to ask for them.

Has all the electronic data relating to the crash been collected? Today’s vehicles generate a staggering amount of data, and crashes like this one can benefit from pulling every available thread. The truck may have recorded speed, braking and steering inputs just before the crash. If the motorcycle had a modern tracking or telemetry system, that could offer additional clues. Phones, dash cams and nearby traffic cameras might also help. Without gathering this data, critical details about what really happened could stay buried.

There’s no undoing a loss like this, but that makes it all the more important to ask tough questions. Every crash deserves more than a surface-level review, especially when the answers might show us how to prevent the next one.

Key Takeaways:

• Not all crash investigations dig deep enough to reveal the full picture.
• Mechanical issues in either vehicle could change what we think happened.
• Electronic data can fill in gaps that eyewitnesses and memory can’t.